Working with the Media: Advice from an Expert
The 2016 Rio Olympics were filled with spectacular events - especially for us Acupuncturists with the wonderful promotion of cupping.This sort of PR is rare and we can really use it to educate the public about the principles of acupuncture and Traditional Chinese Medicine.So now is a great time to take advantage of all of the free publicity and go that extra step - contact local journalists, bloggers and media outlets.If you're unsure about how to approach them, this free and exclusive interview is for you!
Kate Winstanley's acupuncture career took off the moment she reached out and started contacting journalists to tell her story. Hear how easy it is to work with the media - and how journalists are always looking for interesting feature articles.
By contacting publications that suit your target audience, you have a free and easy way of directly reaching your potential patients.
Cupping making international headlines may be a once in a lifetime opportunity, so don't wait - the media moves quickly. Dive in and see how this could be your lucky break!